Google’s YouTube Battles with Big Brands

Here’s a short article I wrote for The Conversation on Google’s current battles with brands… More on this to come I think.

https://theconversation.com/googles-youtube-battle-with-big-brands-could-shake-up-how-content-is-shared-75033

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Hey Youtubers – read the rules

In light of the ASA’s blog on promotional vlogs, it might be worth the ASA having a look at YouTube’s own community standards. These state:

4E. You agree not to use the Service (including the YouTube Player) for any of the following commercial uses unless you obtain YouTube’s prior written approval: [these include] … the sale of advertising, sponsorships or promotions placed on or within the Service, or Content.

4K. You agree not to solicit, for commercial purposes, any users of the Website with respect to their Content.