On the big data revolution in the 60s…
‘We have reached a similar point of data gathering when each stick of chewing gum we reach for is acutely noted by some computer that translates out least gesture into a new probability curve or some parameter of social science’ (1964 p. 57)
‘Having extended or translated our central nervous system into the electromagnetic technology, it is but a further stage to transfer our consciousness to the computer world as well’ (1964, p. 67)
On the function of money…
‘When a commodity like tobacco was legislated into legal tender, it had the effect of stimulating the production of tobacco, just as the establishment of metallic currencies advanced the mining of metals.’ (1964, p. 145)
Social Studies of Marketing 