Microsoft: The brand that’s so bad it’s good.

I’m a Microsoft user. I always have been and always will be. I’m also an avid Mac hater. I think the reason I like Microsoft is that they are like an interesting nerdy guy who tries hard but can’t stop himself being, ultimately, weird and nerdy. So although I offer this as one of the worst pieces of marketing communications – I actually really like it. It’d be hard to intentionally make something so lame.