You hear the term ‘interesting’ all the time in market research companies. Research findings are ‘interesting’, results are ‘interesting’, methods are ‘interesting’, people are ‘interesting’. But what odes it mean when something is interesting?
This paper explore what makes things interesting in marketing. It focuses on facial coding data and shows how and why it is interesting in marketing practice.
If you find this paper interesting, please let us know and cite it as follows:
Cluley, R. (2022). Interesting numbers: an ethnographic account of quantification, marketing analytics and facial coding data. Marketing Theory, 22(1), 3-20.
Social Studies of Marketing 