Science fiction and science fact

It is worth remembering that despite all the silicon valley hype about machines and analytics solving the world’s problem – the driving force behind most developments is business. Perhaps more specifically, the part of business few people want to critically analyse: marketing.

With this in mind, I just read this on Campaign magazine:

“A report from Accenture even reported that “marketing is so inextricably linked to technology that, by 2017, chief marketing officers are projected to spend more on information technology and analytics than chief information officers”.

 

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