Christmas Ad Review: Aldi ‘Everyone’s coming to us this Christmas’

This is what Christmas looked like until John Lewis created the “Christmas ad”. There’s no hashtag in the title. It just show people having Christmas dinner. The message: it’s not only poor people who shop at Aldi anymore!!!

The problems:

1. This is a boring ad. It’s not really a special ad. If you read my other reviews, you’ll see I’m not too hot on ads like John Lewis’ and Sainsbury’s because they try to focus too heavily on what makes Christmas different.  But this ad is just boring…

2. Which leads me on to Jools Holland. What’s the point of Jools Holland in this ad? He plays piano, smiles and says Merry Christmas everyone. Why bother?

One thought on “Christmas Ad Review: Aldi ‘Everyone’s coming to us this Christmas’

  1. Completely agree with you. But more and more people now are forgetting the message of advertising, the public just want to see something nice on their screens to remember. The fact many (young) people label Christmas as ”arriving” when they see the John Lewis advert.
    And yes Jooles Holland is possibly the creepiest guy you could have wishing you a Merry Christmas!

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