Christmas Ad Review: Sainsbury’s “Christmas is for sharing”

In this ad we see a recreation of a famous Christmas Day football game played by the opposing sides in World War 1. I’m no historian so I can’t vouch for the ad’s accuracy. It’s obviously a lovely story about the triumph of human empathy in even the most horrific and horrendous circumstances. If the aim is to keep the story alive then the ad is great.

But I just don’t get why Sainsbury’s have produced this. It’s not an ad to promote the memories of the Christmas truces. It’s an ad for Sainsbury’s. The logo and tagline at the end are really quite unnecessary. If they really wanted to they could have made the exact same ad without Sainsbury’s logo or tagline on and it would be much better. I, for one, would also like Sainsbury’s more for it.

UPDATE: Just seen an article on the Guardian saying basically the same thing as my review.

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