Adam Yauck of the the Beastie Boys (RIP) took a stand against marketing in his will. He set out the following instruction: “Notwithstanding anything to the contrary, in no event may my image or name or any music or any artistic property created by me be used for advertising purposes”. Of course that’s not stopped brands from trying to appropriate his art. The remaining Beastie Boys are suing Monster Energy drinks for $2m for using their music in a promotional video and had to threaten action against GoldieBox. Interestingly, in the Guardian article about Yauck’s refusal to engage with advertising there’s quite a few ads.