Youtube: where ideas come from

Charlie Broker said that advertising creatives now just sit around surfing for ideas online. I think this is probably very unfair, but you cant help but feel that some adverts borrow a little too much from viral videos. A case in point is this new spot for the Observer. It’s funny but they could have saved the produciton cost by buying any one of the millions of wii fail videos online and bungling their standard outro over it.

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