I recently watched a lecture for the Direct Marketers Association given by Harper Reed – the CTO of Obama for America. Given the use of marketing analytics that he details in the election of Obama 2012, the recent PRISM revelations should hardly be surprising. Obama, one could say, is the President analytics built (President OSpama anyone?). It is interesting to see that they are sharing their techniques with direct marketers. Can they send you more shit junk mail you don’t want? YES THEY CAN!!!