What the ad industry needs

chart

For a quick picture, I’ve analysed 75 randomly selected ads from Campaign’s website for the skills and experience that the ad industry wants. Perhaps unsurprisingly, the most in demand skill involves communication in some way. Other than that, it seems as if the industry needs highly organized people with good commercial awareness, an understanding of marketing strategy and an ability to analyse data or code in someway. I’ve analysed enough of the adverts to run some simple statistics clustering the skills. Here we see that these skills are not demanded individually but are clustered such that the adverts demand analytic skill and communications skills. I’m going to use this as I design my teaching next year. Get in touch if the data would be useful.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s