We all smiled together and we’d never be the same

The last few posts I’ve enjoyed tying together some links between ads and other cultural texts.  The Kia Woman of Now spot seems one of the most misguided attempts to borrow from pop culture to me.  But then I remember this spot for O2 which uses a rewritten version of Little Boxes by Malvina Reynolds.  Let me preface this by saying that Little Boxes must be one of the most covered songs ever – the TV show Weeds invited a different group to cover it at he start of every episode.  So it’s pretty well known.  It was written as a critique of the disposable individuality provided through consumption.  In a way the best example of what the song was talking about is the O2 ad.


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